VISUALIZING GEOREFERENCED DATA:
REPRESENTING RELIABILITY OF HEALTH
STATISTICS
Alan M. MacEachren
Cynthia A. Brewer
Department of Geography, 302 Walker
Penn State University
University Park, PA 16802
and
Linda W. Pickle
National Center for Health Statistics
6525 Belcrest Road
Hyattsville, MD 20782
Abstract
The power of human vision to synthesize information and recognize
pattern is fundamental to the success of visualization as a scientific
method. This same power can mislead investigators who use visualization
to explore geo-referenced data if data reliability is not addressed
directly in the visualization process. Here, we apply an integrated
cognitivesemiotic approach to devise and test three methods for
depicting reliability of georeferenced health data. The first method makes
use of adjacent maps, one for data and one for reliability. This form of
paired representation is compared to two methods in which data and
reliability are spatially coincident (on a single map). A novel method for
coincident visually separable depiction of data and data reliability on
mortality maps (using a color fill to represent data and a texture overlay
to represent reliability) is found to be effective in allowing map users to
recognize unreliable data without interfering with their ability to notice
clusters and characterize patterns in mortality rates. A coincident
visually integral depiction (using color characteristics to represent both
data and reliability) is found to inhibit perception of clusters that contain
some enumeration units with unreliable data, but to make it difficult for
users to consider data and reliability independently.
Sample Figures

Figure 1a. Legends are depicted for the 5-class test maps (matching the
three reliability representations to the three color schemes). A color shift
(left) is used to create a visually integral form of data/reliability display
(hue shift in conjunction with the purplegreen diverging scheme and
saturation shift in conjunction with the spectral and yellowred schemes).
To create visually separable data and reliability depictions, a color
sequence is used to represent data categories while a texture overlay is
used to represent data reliability (center). For adjacent display, each data
map was paired with a smaller two-category monochrome reliability map
(at 50% scale, or one quarter of the area). Shown here is a legend from one
data map and from one reliability map (right).

Figure1b. The sample map shown (middle) depicts one of the clustered
causes of mortality using the spectral color scheme to represent data
categories and the visually separable texture overlay to represent those
HSAs in which data are categorized as unreliable.

Figure 1c. For the seven-class maps tested, symbolization schemes are
comparable to those of 5-class maps. Shown here is a section from one of
the unclustered test maps using the purple-green scheme to depict data
and texture overlay to indicate HSAs for which death rates are considered
to be unreliable.
Alan M. MacEachren
302 Walker
Dept. of Geography
The Pennsylvania State University
University Park, PA 16802
E-Mail: alan@essc.psu.edu
fax at: (814) 863-7943
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